Acer Incorporated
Acer
Acer Incorporated is a Taiwan-based multinational computer technology and electronics corporation that manufactures desktop and laptop PCs, personal digital assistants (PDAs), servers, storage devices, displays, smartphones and peripherals. Acer provides e-business services for business, government, education, and home users.
Acer Group has its headquarters in Xizhi, New Taipei City.
Since the early 2000s Acer has streamlined its operations, spinning off all of its manufacturing operations, which the company considered to be of low value. Acer has implemented a new channel business model, shifting from being a manufacturer to a pure brand company that markets and distributes its products, while performing production processes via contract manufacturers.
The firm also owns the largest franchised computer retail chain in Taipei, Taiwan
History of Acer
Acer was founded by Stan Shih (施振榮), his wife Carolyn Yeh, and a group of five others as Multitech in 1976, headquartered in Hsinchu City, Taiwan.
It began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. It produced the Micro-Professor MPF-I training kit, then two Apple II clones; the Microprofessor II and III before joining the emerging IBM PC compatible market—and over time becoming a significant PC manufacturer. The company was renamed Acer in 1987.
In 1993, Acer posted record profits of $75 million; 43 percent of that year's net was generated by the DRAM joint venture, considered "the most efficient in the DRAM industry" by some observers. Total sales grew to $3.2 billion in 1994, and net income increased to $205 million, as Acer America turned its first annual profit in the 1990s. From 1994 to 1995, Acer advanced from 14th to ninth among the world's largest computer manufacturers, surpassing Hewlett-Packard, Dell, and Toshiba.
In 1995, the Aspire PC was unveiled. In 1996, Acer expanded into consumer electronics, introducing many new, inexpensive videodisc players, video telephones, and other devices to boost global market share, and in 1997extended its laptop efforts by buying Texas Instruments' mobile PC division.
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